Networking is relationship building

9/10 times that I mention how valuable “networking” is for job seekers or those wishing to develop their career, I notice a shift in body language, a cringe is usually common……..Why?

Those who invest in their own personal development have already done the hardest part- they have recognized they need more – seeking assistance, finding the time, making a change, the list goes on. These are the hard bits. What flows, the practical components, the “networking” is easy! So, why are we concerned by “networking”? Well – I started to ask why.

The perception of “networking” seems to be a negative one. People expect to gain immediately, they think if it as a transaction. The truth is, networking is building business relationships. You attend an event, you meet someone new.. you have sort a new business connection. Wherever or however you choose to “network” in the first instance all you gain is a new introduction or connection, this might be good or bad. It is a connection, a point or business card which is an invitation to follow up on. The opportunity to then find out more, to cement a new business relationship or chase the lead. Start building.

You cannot build a relationship in one meeting, it will take several interactions. The more often you meet and “network”, the better and more numerous the connections and the more introductions you can offer and be offered.

So, next time someone suggests you should “network” for career progression, throw away your pre conceived ideas. Think about “relationship” building. It is not a quick sale, do not expect to get a result the first time you meet someone regardless of how impressive or refined your pitch. Make meaningful connections and follow up, invest in them after the meeting. Think long term beneficial connections which continue to build on overtime.